William Morris

If there is a reason for keeping the wall very quiet, choose a pattern that works all over without pronounced lines...Put very succinctly, architectural effect depends upon a nice balance of horizontal, vertical and oblique. No rules can say how much of each; so nothing can really take the place of feeling and good judgement.
William Morris

No pattern should be without some sort of meaning.
William Morris

A pattern is either right or wrong...it is no stronger than its weakest point.
William Morris

Do not be afraid of large patterns, if properly designed they are more restful to the eye than small ones: on the whole, a pattern where the structure is large and the details much broken up is the most useful...very small rooms, as well as very large ones, look better ornamented with large patterns.
William Morris

You may hang your walls with tapestry insread of whitewash or paper; or you may cover them with mosaic; or have them frescoed by a great painter: all this is not luxury, if it be done for beauty's sake, and not for show: it does not break our golden rule: Have nothing in your houses which you do not know to be useful or believe to be beautiful.
William Morris

Have nothing in your homes that you do not know to be useful and believe to be beautiful.
William Morris

My work is the embodiment of dreams in one form or another.
William Morris

...If our houses, or clothes, our household furniture and utensils are not works of art, they are either wretched makeshifts, or, what is worse, degrading shams of better things.
William Morris

Don't think too much of style.
William Morris

I half wish that I had not been born with a sense of romance and beauty in this accursed age.
William Morris

There is no excuse for doing anything which is not strikingly beautiful.
William Morris

All rooms ought to look as if they were lived in, and to have so to say, a friendly welcome ready for the incomer.
William Morris

Ornamental pattern work, to be raised above the contempt of reasonable men, must possess three qualities: beauty, imagination and order.
William Morris

Architecture would lead us to all the arts, as it did with earlier mean: but if we despise it and take no note of how we are housed, the other arts will have a hard time of it indeed.
William Morris, The Beauty of Life

If i were asked to say what is at once the most important production of Art and the thing most to be longed for, I should answer, A beautiful House.
William Morris, Some Thoughts on the Ornamented Manuscripts of the

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